Search Results

Estudio sobre la efectividad de la publicidad en términos de recordación de la marca a partir de los anuncios intrusivos en la red social YouTube.

• Authors : Samudio Barrios, Silverio¹

• Source: Revista Internacional de Investigación en Ciencias Sociales. dic2023, Vol. 19 Issue 2, p289-298. 10p.

Record details

Influencer advertising on TikTok: advert formats and illicit product advertising. A study involving Germany, France, Spain and Italy.

• Authors : Suárez-Álvarez, Rebeca¹ ; Pastor-Rodríguez, Ana²

• Source: Communication & Society. 2023, Vol. 36 Issue 3, p175-191. 34p.

Record details

Influence of Advertising Media on Consumer Perception and Buying Behavior: A Study on Branded Jewelers in Karnataka.

• Authors : Pol, Naveen¹ ; Parappagoudar, Sachin K.² ; Rai, Supriya³

Subjects: *ADVERTISING; *BRAND name products; *CONSUMERSKARNATAKA (India)

• Source: IUP Journal of Management Research. Jan2024, Vol. 23 Issue 1, p51-66. 16p.

Record details

Buzz marketing on social media and its role in a brand building-An exploratory study of the opinions of a sample of viewers of Zain Iraq advertisement to launch a service 4G.

• Authors : Al khazraje, Mohammed Idan Bani¹ ; Abdul Zahra, Ali Hussein¹

Subjects: *SOCIAL media in marketing; *SOCIAL marketing; *MARKETING

• Source: Journal of Administration & Economics. 2023, Issue 138, p267-285. 19p.

Record details

LA TRANSFORMACIÓN DE LA ESTRATEGIA DE MEDIOS DESDE LA IRRUPCIÓN DEL BRANDED CONTENT. EL CASO "APRENDEMOS JUNTOS" DE BBVA.

• Authors : Sánchez Serrano, Diana¹ ; Portolés, María Bergaz¹ ; Arranz Rodríguez, Inés²

• Source: Revista de Comunicación de la SEECI. 2023, Issue 56, p10-27. 18p.

Record details

Pre-Recruiting HR Marketing for new Gen Talent Acquisition: The Mediating Role of Word of Mouth.

• Authors : Panagiotidou, Sofia¹ ; Mihail, Dimitrios¹

Subjects: *BRAND name products; *WORD of mouth advertising; *JOB vacancies

• Source: Proceedings of the European Conference on Management, Leadership & Governance. 2023, p505-511. 7p.

Record details

Embracing Green: Luxury Brands' Advertising for Electric Vehicles.

• Authors : Xiao Wei¹; Yi Shin Liang¹; Sungjun (Steven) Park¹

Subjects: *ADVERTISING; *BRAND name products; ELECTRIC vehicles

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p17-19. 3p.

Record details

EL BRANDED CONTENT Y LA ÉTICA PUBLICITARIA EN LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. ANÁLISIS DE CAMPAÑAS.

• Authors : Pellicer Jordá, María Teresa¹

• Source: Revista de Comunicación de la SEECI. 2023, Issue 56, p239-248. 10p.

Record details

The Impact of Word of Mouth on Brand Avoidance "An Investigation into The Egyptian Automobile Market".

• Authors : Kandil, Mohamed A.¹ ; Mansour, Ziad Saleh²; Mohamed, Eyad Ehab²

Subjects: *WORD of mouth advertising; *BRAND name products; *AUTOMOBILE industryEGYPT

• Source: Delta University Scientific Journal. Sep2022, Vol. 5 Issue 2, p405-412. 8p.

Record details

Study on the effect of text direction and temporal focus on advertising persuasiveness.

• Authors : Xi, Yue¹ (AUTHOR); Wang, Yudie¹ (AUTHOR); Jiang, Yushi¹ (AUTHOR)

Subjects: *BRAND name products; *REVERSE logistics; *ADVERTISINGCHINA

• Source: International Journal of Consumer Studies. Jul2022, Vol. 46 Issue 4, p1149-1164. 16p. 3 Color Photographs, 5 Charts, 4 Graphs.

Record details